If there is one thing the comics industry of late is lacking, it’s demographic info we can all sink our teeth into and shake around like a chew toy. Valerie D’Orazio hinted about a study a few years ago (maybe buried somewhere in Marvel’s SEC filings?); Johanna alludes to a 1995 DC reader survey; Diamond also conducted a recent reader’s survey. But the results of costly surveys in recent years are not really available to the general public because a) they are costly and b) that is proprietary info right there. However, we just received an email from one Megan Milliken, and she is running an online survey, which is opt-in and thus less reliable, but, what the heck. Megan explains:
I am a University of Chicago graduate student conducting research on comic book readership. I’m interested in demographic trends of comic book readers as well as the medium’s effect on readers’ consumption of other cultural goods and participation in civic activities. I’m motivated to do this research first and foremost because I am an avid comic book fan who has derived a great deal of pleasure and inspiration from both the content itself and the community. I’m interested in how comic books have impacted readers and hope to see what it is about a comic book that keeps a reader coming back month after month. That said I have two surveys (the first is for under 18 respondents, and the other is for respondents that are 18 and over) that I have assembled. It is intended for comic book readers as well as non-comic book readers as I would like to compare responses between these two groups (so please pass it along to the norms as well).
We took the survey ourselves and it doesn’t take long, so help Megan out and maybe we’ll find a thing or two about why we are reading these darned things anyway. So pitch in and pass it along: