The Fate of the Logo

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ace1w The Fate of the Logo
Eddie Campbell has been looking at logos:

I got around my complete lack of confidence by cutting a couple of letters out of a magazine and sticking another incongrous one in between. The whole cover was quite simple and tasteful. Phill Elliott did the hand separated colours. I never attempted that, and thank goodness I probably won’t ever have to now. Much later I tried the cut-out thing again and this time coupled it with the blobby technique (see yesterday) for the Bacchus logo. Actually, the original was a baroque horror, with a pictorial element and a Kleenex smear all thrown into the mix. By the time Evans hacked it down to size and spread it out a bit it was much sweeter. That single cut out letter gives the thing an unearned air of authority.

He talks about the FROM HELL logo here.


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