“Marvel Now!” sounded vaguely familiar, right? Not the “let’s relaunch everything with a new #1″ part — you’ve seen that many times before. But the name, didn’t that sound vaguely familiar? Well, turns out there a reason it sounded familiar.
That’s right, “Invaders Now!” — replete with that exclamation point. That’s where the name came from.
If you’re not remembering that was a 2010 mini-series packaged by Dynamite for Marvel. So it looks like Marvel got the name of their relaunch from Dynamite, even if it may have just been floating around in the back of their collective brain at the time. (It certainly took me long enough to remember why it sounded familiar.)