George Gene Gustines looks at Marvel and DC’s comic book price increases in the NY Times:
Mr. Buckley felt that, because of comic books’ origin in the world of pulp and disposable entertainment, the effort that goes into their creation is sometimes underestimated.
“Comics are a legit form of entertainment, and there are highly respected and well-paid individuals creating them,” he said. “People have an affinity for nickel and dime comics from the 1940s, but we’re competing with video games, film and television.” He added, “We need to keep the talent on the books to make them work.”
Paul Levitz, the president and publisher of DC Comics, said, “We’re not really doing a lot of price escalation this year. The largest thrust we’ve got is exploring whether or not there’s a next package up that works.” One of those packaging efforts is the addition of a “co-feature,” as the company is describing it, to the comics that will increase to $3.99.
“Next package up”….hm.