Toy Fair 2014 Part 1: Guardians of the Galaxy, Spider-Man, My Little Pony in a mustache and Play-Doh heat up Hasbro

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It was so crowded in the Transformers room I couldn’t get any pictures. But I did get a scoop: there will be more Transformers toys! Also, Hasbro loves Transformers fans. (I guess at some point there must have been a kerfuffle about this.) The best part of the whole presentation was when the brand managers admitted that they had gotten carried away by making some toys meant for actuall children so complex that no child could ever transform them—some required as may as 24 steps and a diagram that would make putting together an Ikea TV shelf look simple. Hasbro even had a chart of rising complexity over the years. (I was not allowed to take pictures of the presentation.) Hasbro basically admitted they had screwed up on this.

 

So moving forward, toys will transform from truck  with a flick of the wrist, just like they used to. Meanwhile, there will still be complicated transformations in the “collector” line.

ToyFair2014 78 Toy Fair 2014 Part 1: Guardians of the Galaxy, Spider Man, My Little Pony in a mustache and Play Doh heat up Hasbro

ToyFair2014 79 Toy Fair 2014 Part 1: Guardians of the Galaxy, Spider Man, My Little Pony in a mustache and Play Doh heat up Hasbro

 

As it was too hot and smelly in the Transformers showroom I went back to Star Wars. The high end “Black Label” series will include new figures including Jabba the Hut. Execs said that they actually had an entire meeting discussing Jabba’s drool and whether or not his tongue should be shown.

ToyFair2014 80 Toy Fair 2014 Part 1: Guardians of the Galaxy, Spider Man, My Little Pony in a mustache and Play Doh heat up Hasbro

 

Am I the ONLY person who liked Hayden Christensen in RotS?

ToyFair2014 81 Toy Fair 2014 Part 1: Guardians of the Galaxy, Spider Man, My Little Pony in a mustache and Play Doh heat up Hasbro

 

A Return of the Jedi theme Darth Vader with REMOVABLE helmet!

ToyFair2014 82 Toy Fair 2014 Part 1: Guardians of the Galaxy, Spider Man, My Little Pony in a mustache and Play Doh heat up Hasbro

 

And Finally RoTJ Luke with changeable shirt. Because everyone likes the change their shirt now and then.

 

We’ll have MORE stuff from Lego, Hasbro, Funko, NECA, MezCo and MORE MORE MORE later.

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Comments

  1. Torsten Adair says:

    1) The mix-and-match Marvel transporter malfunction toys:
    http://www.hasbro.com/heromashers/en_US/

    2) Star Wars Rebels:
    Female Mandalorian named Sabine. (Me, I thought it would have been cool if Jango Fett, and by cloning Boba, had been female. Which would have made the clone troopers female…)

    3) Oh, yeah, girls love the Secret Agent meme! My nieces took their Barbies, mixed it with my Big Jim command center airplane, and concocted a Charlie’s Angels story! It’s not too surprising… you get to be someone else, you are expert in martial arts and all sorts of other brainy things, you get to manipulate bad guys, you have a secret nobody else knows about…

    Disney, why didn’t you make a Gallagher Girls movie? (Elevator pitch: a snooty private girls school is actually a training academy for female secret agents.) At least Lionsgate is making “Heist Society”. (Go google “Ally Carter”.)

  2. Torsten Adair says:

    Almost forgot…
    Regarding the Jeffrey Brown Star Wars marketing:
    http://www.gentlegiantltd.com/SearchResults.asp?Search=jeffrey+brown

    Darth Vader and Son Maquette Box Set with Exclusive Special Edition Darth Vader and Son Book Release!
    Limited Edition, hand-numbered collectible maquette. Comes with an exclusive edition of Darth Vader and Son book.
    • 16-page signature with the original black & white concept sketches from Jeffrey Brown! These sketches have not been released to the public until now, and are exclusive to this boxed set.
    • A new full color illustration from Jeffrey Brown printed on board and packaged in a vellum sleeve.
    • The book cover and spine will be printed with color foil stamps and spot gloss varnish.

    Same for “Darth Vader’s Little Princess Maquette Box Set with Exclusive Special Edition Darth Vader’s Little Princess Book Release!”

    I believe there is also a complete set… ah… there was a bundle, but that expired in January.

Trackbacks

  1. […] was in pre-production, so it’s a safe bet that the characters picked for this flick are as toyetic as possible (and indeed, are on display in multiple plastic forms in New York this week at the […]

  2. […] was in pre-production, so it's a safe bet that the characters picked for this flick are as toyetic as possible (and indeed, are on display in multiple plastic forms in New York this week at the […]

  3. […] was in pre-production, so it’s a safe bet that the characters picked for this flick are as toyetic as possible (and indeed, are on display in multiple plastic forms in New York this week at the […]

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