Trailer watch #1: Avengers vs X-men


A hardcover collection of AvX is coming out this November. And here’s the trailer. And here is the copy that they sent to run with the trailer detailing all the extras that you get for your $75.

The best-selling comic event of the year, pitting the two most popular super hero teams against one another, hits store shelves in a limited edition, oversized collection with the Avengers Vs. X-Men Hardcover! In a mammoth collection including not only the massively popular 13-issue limited series but the critically acclaimed AVX VS and the groundbreaking Avengers VS. X-Men: Infinite comics! Experience the pop culture event like never before as your favorite heroes like Captain America, Iron Man, Thor, Wolverine, Cyclops, Magneto and more go head to head with the entire Marvel Universe at stake!

The Avengers VS X-Men Hardcover features the top talent of the industry including top-selling authors: Brian Michael Bendis (Avengers, Ultimate Comics Spider-Man); Jason Aaron (Wolverine & The X-Men, Wolverine); Jonathan Hickman (Fantastic Four, Ultimate Comics Ultimates); Ed Brubaker (Captain America, Winter Soldier); Matt Fraction (Invincible Iron Man, The Mighty Thor) and even more! This unprecedented assembly of acclaimed writers is joined by a cavalcade of the industry’s superstar artists including John Romita Jr (Avengers); Olivier Coipel (The Mighty Thor); Adam Kubert (X-Men: Schism) and others.

With a limited print run, the Avengers VS. X-Men Hardcover includes a cavalcade of bonus features that bring the Avengers Vs. X-Men experience even further including
· Exclusive (to the collection) behind the scenes extras utilizing special augmented reality technology with the Marvel AR app powered by Aurasma
· Avengers VS. X-Men Infinite comics in print for the very first time!
· A code for a free digital copy available exclusively through the Marvel Comics app & Marvel Digital Comics Shop!

The Avengers and X-Men have learned that the all-powerful embodiment of both death and rebirth known as the Phoenix Force is on a crash course for Earth…and it needs a new host to unleash its immeasurable power. But what is the shocking decision tied to the Phoenix’s return that will pit the Avengers against the X-Men? And when good friends become bitter enemies, what does this mean for the future of the Marvel Universe?

You’ve heard It’s Coming—and this November witness every punch thrown, every shield slung and every blast blown out in the Avengers VS. X-Men Hardcover!

All your favorite super heroes enter the fight—and only one team will emerge victorious!
For more on Avengers VS X-Men, please visit http://avx.marvel.com
AVENGERS VS. X-MEN HARDCOVER (JUL120630)
AVENGERS VS. X-MEN HARDCOVER DM VARIANT (JUL120631) 
Written by BRIAN MICHAEL BENDIS, JASON AARON, ED BRUBAKER, JONATHAN HICKMAN, MATT FRACTION & MORE 
Art by FRANK CHO, JOHN ROMITA JR, OLIVIER COIPEL, ADAM KUBERT & MORE 
Cover by JIM CHEUNG 
DM Variant Cover by NICK BRADSHAW
 $75.00 – Rated T+
 ISBN: 978-0-7851-6317-6

Comments

  1. filippod says:

    Currently $45.08 from Amazon.
    The “trailer” sucks.

  2. Goofball814 says:

    Is this going to run on just “nerd sites” or will Marvel Marketing fork over a couple bucks and run this on Cartoon Network, SyFy, USA, etc, similar to DC’s Nu52 commercial?

  3. b.t.t.c. says:

    I preordered it months ago when Amazon had it at $39 for like half a day. I’m not even a big Marvel U guy, and I’m sure I’ll roll my eyes at many things in the collection, but it seemed a decent price for the amount of content and should be fun enough. I can always trade it in to my LCS for half of the cover price.

    Marvel’s been doing these trailers for years and they seem to only run on a few internet sites. In other words, unless someone is actively searching to find these trailers, they’ll never see them.

    Kind of funny to hear Marvel make the claim that their AvX talent is “the highest selling creators in comics”. When last they said something like that it was in reference to how Mark Millar and Steve McNiven were the Marvel-centric created team who had done the (then-)highest-selling comic series of the decade with Civil War. But… neither of those guys are on AvX.

    I mean, the current offerings from Johns/Lee and Snyder/Capullo (and Kirkman/Adlard, I suppose) have sold way more than Marvel’s top regular titles. I like Hickman’s stuff, but he isn’t a top-seller. Even Bendis’s books have fallen a lot. But I guess the AvX trailer can’t be too honest and say “Brought to you by creative teams who can’t even move 60,000 copies per issue anymore, unless there’s a crossover or gimmick.”

  4. $75 retail for a collection of an “event” series is way too high. This should have been a $30-40 TP of just the main series without all of the extras first, and then a deluxe HC later.

    A lot of people who would have bought it in TP are going to skip the HC, and by the time the TP DOES come out, they will have moved on.

  5. “Brought to you by the highest-selling names in graphic novels.”

    Kinda cynical pitch right there.

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