Waid introduces HEXED promos

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BOOM! Studios sent along links to two videos talking about their promotions for HEXED, a new series which will have a retailer incentive, full returnability AND day-and-date release on MySpace. Here’s a transcript of some of the relevant portions:

On January 7th HEXED #1 hits comic shops across the nation, at the same time, you’ll be able to read it on MySpace Comic Books for free. Each issue after that will be in stores and online on the same day. To the comic fans out there who have never read a BOOM! book before? This is the one for you. We encourage you to try it before you buy it with HEXED #1, we encourage you to try it online, and if you like it, we want you to go into comic shops and buy a copy.

Now to our retail partners: we listened to your feedback on the NORTH WIND promotion. With that in mind we’re making HEXED #1 completely returnable. We’re doing this promotion because we really believe in this book. We’re taking this risk because we really believe in this book. Join us for a different kind of comic book event.

Here’s a second video in which Waid addresses retailers, since they were somewhat vexed the last time BOOM! tried a MySpace release, for North Wind earlier last year.

And in case you’re wondering, here’s a cover, by artist Emma Rios.
hexed 1 Waid introduces HEXED promos

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  1. Two questions:

    1) where has this Emma Rios woman be hiding until now?


    2) which soul do I have to sacrifice to have her work with me? :))

  2. Two questions:

    1) where has this Emma Rios woman been hiding until now?


    2) which soul do I have to sacrifice to have her work with me? :))

  3. Obviously, the Soul of Double Posts.

  4. Actually, the double post was my browser being screwy. I would have deleted it, but it doesn’t give you that option. My apologies.

  5. jimmy palmiotti says:

    I will give it a try.

  6. Oh wow, her art is wonderful (: Definitely going to check out HEXED.

  7. Alan Coil says:

    This didn’t arrive at my LCS this week. (Same with a number of other books)


  1. […] Getting caught up on my dose of Beat and just saw the vids from Mark on Hexed. […]

  2. […] Here’s the link to BOOM!’s second experiment in the distributive advantages of ‘free’, by Michael Alan Nelson and Emma Rios, called Hexed, posted free, online at Myspace Comic Books — complete with .CBZ file. As Waid enjoys pointing out, the new miniseries has been dubbed “Hellblazer by way of JJ Abrams’ Alias“. […]

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