Over at Badass Digest, Devin Faraci looks at Amazing Spider-Man 2 and it’s slightly disappointing box office returns. Yes yes, it has made $630 million globally, so it is hardly After Earth 2, but someone either at Sony or in an attempt to embarrass Sony leaked that they were expecting to make $1 billion worldwide…and
The global box office is harder to track across all five films; the global marketplace has exploded in the 12 years since the first movie was released. What we can do is see that the reboot made $752 million globally, and that Sony was feeling so confident in this new film that they in-house projected it to reach one billion dollars, that new global magic supernumber. I remember when a movie making $100 million domestic was a big deal – now that’s an opening weekend! One billion bucks is where it is when it comes to these mega-franchises.
The Amazing Spider-Man 2 will not make one billion dollars.
Where this gets interesting is that Sony has huge plans to spin out Spider-man into at least one a year, with Spider-Man 3 directed by Marc Webb due in 2016, and a stand-alone Sinister Six movie before that, with shooting to begin in 2015 and a standalone Venom also due. Faraci speculates that that plan may be in jeopardy given the drop off in Spider-man’s appeal:
I think they’re going to back off the expanded universe idea. There’s barely an appetite for Spider-Man, so what interest is there in his villains? I want only the best for Drew Goddard, but I wouldn’t be surprised to find that Sinister Six, previously scheduled to shoot in January, sort of fades away. Sony needs to focus on The Amazing Spider-Man 3 first, and any good ideas that could have gone into a Sinister Six movie should get folded into the third film. In fact it seems absolutely bizarre to me that there was going to be a Sinister Six before The Amazing Spider-Man 3, considering what a shitty job The Amazing Spider-Man 2 did setting them up.
Again, all speculation, but doing it Marvel’s way ain’t as easy as it looks.