No worries! WOLVERINE topped the box office, and set records, and that was just for the number of copywriters who used the words “claws” in their headlines:
Scoring an important win for the franchise, 20th Century Fox’s prequel “X-Men Origins: Wolverine” grossed an estimated $87 million from 4,099 runs to mark the studio’s best-ever non-holiday bow at the domestic box office.
Kicking off the summer tentpole season, “Wolverine” also displayed sharp claws overseas as it grossed $73 million from more than 9,100 runs in 101 markets for a worldwide opening of $160 million. In many individual markets, “Wolverine” saw the best numbers of any film in the franchise.
Let’s face it, it’s pretty hard to fail with a movie starring Hugh Jackman’s ass.
(Also, just maybe, free on the internet isn’t the end of the world.)
UPDATE: WE’ve seen tons o’ claw popping over this movie, but this story by the LA Times’ Ben Fritz points out that the audience was 47 percent female. Bishonen sells! However, there was some erosion of superhero zeal among audiences:
“Wolverine’s” opening is almost exactly on par with the second “X-Men” movie, “X2,” which launched on the same weekend in 2003. Given six years of ticket-price inflation, which has totaled more than 20% in the U.S., equivalent grosses actually indicate a significant drop in audience interest.
Also factor in “Wolverine’s” higher production budget and the industrywide decline in DVD sales, and Fox, along with its financing partner Dune Entertainment, may find its latest film isn’t as profitable as previous ones.