Tag: m August 2015

Greetings, sales charts fans! It's time once again to look at DC's sales figures. Back in June 2014, DC kicked off their freely-orderable variant (f.o.v.) cover program (or as DC has taken to calling them, open-to-order variants) with Bombshell variants with covers by Ant Lucia that evoked pin-up art from the 1940s. It was a big success, with the comics sporting them seeing huge gains and has spun off into a line of statues. So it makes sense that DC would want to return to the Bombshells theme, and this month sees a batch of all-new Bombshells covers as well as the launch of a DC Comics Bombshells comic (reprinting the digital-first comic of the same name). It's a moderate success this time out, especially compared to last month's Teen Titans Go! variants (all of those sporting both variants see a jump up in sales this time out), and the comic itself sells very well for a digital-first comic. While we can be fairly sure that the f.o.v.s are giving a boost beyond the natural sales level for titles bearing them, it is clear that the size of that boost is greatly dependent on the demand for that month's theme (or rather the perceived demand by retailers, which as in all cases on these charts has to stand in for actual consumer demand).