Tag: marketing

Grandesign's Seth Bardacke tells us how they make those indelible memories that link fans to brands

Oh boy. More changes loom at DC.

Marketing is making sure that the people who would be excited for a particular book know about it, and about how great it is. How does a publisher makes sure that happens? Generally they...

Humanoids Comics took a very calculated approach to 2018. They’ve announced a new imprint, called H1, that looks to establish a shared superhero universe complete with on-going and limited series. They’ve expanded upon stories...

https://youtu.be/RuLfubSwbm0 When we look back at 2018, one laugh we can cling to is the brilliant ad campaign for Deadpool 2, a campaign so creative and hilarious that it won a Clio award, the highest...

You've got to hand it to the Deadpool marketing team at Fox: they have let out all the stops promoting Deadpool 2, from the Bob Ross trailer to the Comic-Con toilet seat covers.  Maybe it's...

The Beat's marketing reporter Taimur Dar looks at even more issues in last week's furore: you ask the wrong questions in marketing, you end up with the wrong answers.

I've got a lot to say about preordering, All Time Comics, Smurfs, the Fourth Disruption and Steve McQueen, and by god, I'm going to say it.

As The Beat told you last week, Marvel has just their first retailer summit in nearly 20 years, in which 14 retail organizations from the Top 300 Marvel accounts were invited to meet with Axel Alonso, David Gabriel and other top execs to talk about the steps Marvel is taking to improve sales.

In one of the biggest no brainers in marketing history, this spring Marvel will start advertising key comics releases ahead of blockbuster movies and TV shows. It's all part of the program to shore up periodical...

The return of Justice League and Dark Knight III helped bolster DC Comics' flagging sales in February, but will it be enough to sustain them in the long term?

Marvel may need a bit more than a "bless you" to recover from this illness.