Tag: month to month sales november 2014

Greetings, sales charts fans! It's time once again to look at DC's sales figures. Sales were down in November for DC as compared to October. Though October was a five-week month and more books naturally shipped that month, the average sales for DC as a whole and in each product category were down in November as well. But nothing to be too concerned about, as sales in the second two-thirds of 2014 are up roughly 10% as compared to the first third of 2014. Credit both the weekly Batman Eternal and the freely-orderable variant program for that increase. Speaking of variant's, this month's was LEGO. It's hard to see the month-to-month effects of the different variants and they're now being somewhat subsumed by other effects like attrition, crossovers, creative changes, etc. But there were a few titles with LEGO variants that saw a slight increase in sales for no other apparent reason which may be an indicate that retailers ordered the LEGO covers at a slightly higher level than they did last month's Monsters variants (all other things being equal). Anecdotal evidence from some retailers (e.g. Mike Sterling of Sterling City Comics) points to a definite in-store attraction to these LEGO covers, and suggests that perhaps DC is leaving money on the table by not producing a comic based on the wildly popular LEGO Batman video games. (Though perhaps licensing issues are prohibitive)